beauty 3.0
"Sapore di Sale, Sapore di Mare" - Gino Paoli
Dear readers,
I’d like to thank you warmly for your loyalty and continuing interest in my newsletter, which is now followed by 455 enthusiastic readers. In June, I decided to change the name of our monthly rendez-vous to better reflect the diversity of our international audience. Initially called “Les Retails Tours Appuntamento”, this newsletter was mainly aimed at a French audience. Since February, it’s also available in English (English version here)! đź’Ś
It therefore seemed essential to me to adapt its name so that it resonates with each and every one of you. That’s why I’m delighted to present, Smartly Curated for You, The Appuntamento Shopping News. This new title embodies the love and care I put into writing each edition, while adapting to the cultural diversity of our community. Thank you for continuing to be part of this adventure. Together, we explore the most fascinating and innovative trends in the world of retail.
As summer sets in, we invite you to discover the latest beauty trends of 2024 spotted in Paris. Inspired by the sunny, carefree atmosphere of Gino Paoli’s “Sapore di Sale, Sapore di Mare”, this edition shows how beauty innovations can be harmoniously integrated into our everyday summer lives.
Listen to “Sapore di Sale, Sapore di Mare
Listening to the lyrics of this song, you can almost feel the softness of salty skin after a day at the beach, and the flavor of summer enveloping you. It’s this feeling of freshness and renewal that we aim to capture through our selection of the best beauty addresses in Paris.
Here are our 4 favorites ❤️ :
– 48 Collagen CafĂ©: A unique place where you can enjoy collagen-enriched drinks while enjoying targeted beauty treatments, including a session with a red light mask. It’s the ideal place to combine culinary pleasure with skin care.
– YODI: This innovative brand, which advocates clean, natural beauty, recently opened a space in Paris where you can discover their products and take part in personalized workshops.
– Belleyme: This place offers infrared saunas in a cosy setting. After the treatments, continue to the coffee shop for an even more relaxing experience.
– Mon Q Club: Mon Q Club revolutionizes fitness with classes held in nightclubs. The idea is to have a new-generation fitness session.
Dive into this summer edition with us, and be inspired by the places that are redefining beauty in 2024.
Enjoy your reading,
With Love,
Daniela 🌸
let's get up to date
The beauty industry, traditionally perceived as a domain devoted to aesthetics and often placed high on Maslow’s pyramid as a need for esteem, is undergoing a major transformation. Beauty products and services now transcend conventional boundaries to become part of a broader concept of well-being.
Once confined to superficial aesthetic routines, beauty now encompasses crucial aspects of physical and mental well-being, including health, longevity and vitality. From the bathroom, it now invites itself into the bedroom and kitchen, responding not only to esteem needs but also to the physiological needs at the base of Maslow’s pyramid. Sleep, nutrition and sexuality become pillars of this new vision, where taking care of oneself means nourishing both body and mind.
This extension of the beauty field is attracting a wider and more diversified clientele. For example, “serum moms” are extending their passion for cosmetics to their children’s skin, creating a new generation aware of the importance of skin care from an early age. In the USA, the “Sephora Teens” phenomenon illustrates how even the very young are adopting sophisticated skincare routines, using high-end products long before adulthood.
The latest trends in Paris perfectly reflect this evolution. Whether it’s collagen-enriched drinks, clean and natural beauty treatments, infrared saunas or innovative fitness clubs, each venue embodies a facet of this new era of beauty and well-being.
We will continue to explore this theme on a regular basis, offering you an in-depth perspective on the evolution of the beauty industry.
48 collagen café
📸: by Le Collagen CafĂ© – www.48collagencafe.com
In the heart of Rue La Fayette, Le Collagen Café emerges like an oasis of tranquility, fusing contemporary art de vivre with the ancestral benefits of collagen. Initiated by Amandine Fornot, this café celebrates the regenerative virtues of collagen, the miraculous protein that keeps our skin supple and elastic, while strengthening our bodily structures. Aware of the importance of this protein for health and beauty, Collagen Café offers a holistic sensory experience where every bite and sip is infused with the benefits of collagen. Beverages are enriched with collagen and offer a variety of options from lattes to smoothies, all designed to improve skin and overall vitality.
But Collagen CafĂ© is more than just a place to consume, it’s a space for connection and discovery. Formerly a 19th-century printing works, its history-laden walls skilfully juxtapose architectural elements of the past with a contemporary aesthetic. Inspired by the Bauhaus movement, the space seduces with its functional, futuristic design, while retaining an aura of nostalgia thanks to its vibrant Le Corbusier facade.
Under the creative direction of Jenna Gil and her team, Collagen CafĂ©’s graphic concept offers a true visual experience, blending authenticity and modernity. Every detail, from the patterns on the walls to the minimalist furniture, tells a story of renewal and innovation.
At 48 Collagen CafĂ©, the experience goes far beyond simple tasting. You can choose to savor your collagen-enriched drink while enjoying a session with Lucibel’s red light mask, known for its benefits in cell regeneration and reducing the signs of aging. This relaxing moment can be shared with friends, like a mother and daughter, or alone, meditating with soothing music in your ears for total relaxation.
The café also offers workshops and meetings with nutrition and wellness experts, creating an engaged community around the theme of holistic beauty.
Unique, why?
– Collagen CafĂ© is much more than just a cafĂ©; it’s an innovative destination where well-being and beauty come together. What makes it unique is the harmonious integration of the benefits of collagen into a complete sensory experience.
– The concept of drinking a collagen-enriched beverage during a red light mask session creates a powerful synergy between internal nutrition and external care. This place also encourages shared moments, whether with friends or family, strengthening bonds while taking care of oneself. The soothing atmosphere and avant-garde design make Collagen CafĂ© a true urban refuge.
What I like:
– The way the cafĂ© integrates the benefits of collagen into its overall concept, both in its food offering and its design, is fascinating. The ability to combine a revitalizing drink with a red light mask session offers a dual approach to beauty, inside and out.
What’s more, the attention to detail, from the design of the space to the graphic aesthetic, creates a unique and immersive atmosphere for visitors. Collagen CafĂ© represents a true urban refuge where one can recharge and revitalize in a setting that is both contemporary and timeless.
yodi
📸 : by YODI – www.yodibeauty.com
YODI offers an innovative approach to beauty with a range of natural, vegan hygiene and skincare products made in France. Their range includes ready-to-use shampoos and powder facial cleansers, as well as skin, body and hair care products in the form of oils, serums and treatments containing native aloe vera juice instead of water.
Located on avenue Victor Hugo in the 16th arrondissement of Paris, their outlet is a must for those seeking beauty products that are both effective and environmentally friendly.
YODI’s cosmetics of the future come in powder form, a revolutionary innovation that transforms products into foam or milk on contact with water. Their products are designed with minimalist formulas, concentrated in natural and organic active ingredients, without water, preservatives or additives. This approach makes it possible to offer super-efficient skincare, while reducing the ecological footprint.
At YODI, every visit is an immersion in a world of clean, sustainable beauty. Customers can discover a wide range of innovative products and take part in personalized workshops to learn how to use powders to their best advantage. The venue is designed to offer a pleasant and informative shopping experience, featuring live demonstrations and expert beauty advice.
Unique, why?
– YODI’s powder products, which transform into foam or milk on contact with water, are a real revolution in the world of cosmetics. This innovation not only allows products to be preserved for longer without preservatives, but also minimizes the carbon footprint by reducing water transport.
What I like:
– I particularly appreciate YODI’s innovative approach, which completely rethinks traditional cosmetics by offering powder products. Their commitment to minimalist formulas, concentrated in natural and organic active ingredients, demonstrates a genuine desire to offer effective products while preserving the health of the skin and the environment.
– In addition, their collaboration with scientific experts and their commitment to the biodegradability of natural active ingredients underline their ethical and responsible approach.
– The elegant, modern setting of their boutique on avenue Victor Hugo adds a touch of refinement to the customer experience, making every visit a moment of pleasure and discovery.
belleyme
📸: by Belleyme – https://belleyme-paris.com/pages/sauna-le-marais
Belleyme is a haven of peace nestled in the lively Marais district of Paris. Founded by a team passionate about well-being and health, this venue is dedicated to relaxation and regeneration through infrared saunas. Inspired by Scandinavian traditions and modern wellness practices, Belleyme was created to offer an urban escape where body and mind can be revitalized.
The Belleyme concept is based on the use of infrared saunas, a technology that uses infrared light to penetrate deep into muscle tissue and deliver therapeutic benefits such as detoxification, muscle relaxation and improved blood circulation.
The experience begins upon entry with a soothing atmosphere and minimalist interior design, designed to evoke tranquility and comfort. Guests are greeted by a warm and attentive team, ready to guide each visitor through their personalized infrared sauna session.
The sauna cabins, equipped with the latest infrared technology, offer a gentle heat experience that helps release tension and promote detoxification of the body.
After the session, customers can extend their moment of relaxation in the adjoining coffee shop, where they can enjoy detox juices, organic teas and nutritious snacks, while taking in the serene ambience of the venue.
Unique, why?
– The name “Belleyme” evokes a beautiful soul and a healthy spirit, perfectly reflecting their mission to promote physical and mental well-being.
– Their cutting-edge selection of nutri-cosmetics and superfoods reinforces this holistic approach to well-being.
What I like:
– What I particularly like about Belleyme is their commitment to offering an integrated wellness experience, designed to enhance both body and mind by creating a true urban sanctuary.
– Their ability to combine innovation and tradition in a welcoming and relaxing setting makes Belleyme an exceptional place to recharge.
mon q club
📸: by Mon Q Club – www.monqclub.com
Mon Q Club is an innovation in the world of fitness, located in the trendy Pigalle district of Paris. Founded by fitness visionary Quentin Quesada, Mon Q Club aims to revolutionize workouts by integrating them into nightclub environments. Inspired by nightclub culture and a passion for sport, this unique venue offers an experience where fitness meets party, creating a dynamic and energizing atmosphere.
The Mon Q Club concept is based on the idea of transforming traditional fitness sessions into social and entertaining events. Using iconic Paris nightclub spaces, Mon Q Club offers a variety of fitness classes such as cardio-dance, HIIT (High-Intensity Interval Training), and yoga, all punctuated by live DJs and spectacular light shows. This innovative approach makes exercise as exciting as a night out at the disco.
Classes are led by experienced instructors who adapt the exercises to the rhythm of the music, transforming each movement into a fluid, dynamic dance. After the workout, customers can socialize and relax in the club’s lounge areas, enjoying refreshing drinks and healthy snacks. This unique fusion of fitness and party makes every session a memorable experience.
Why unique?
– My Q Club is unique because it redefines the way people think about fitness. By integrating the energy and excitement of nightclubs into workout sessions, Mon Q Club makes exercise not only effective but also extremely entertaining.
– This innovative approach attracts a diverse clientele looking to combine the pleasure of partying with the benefits of fitness. Mon Q Club’s spectacular setting and electrifying atmosphere make it a must-visit destination for fitness enthusiasts looking for new experiences.
What I like :
– What I love about Mon Q Club is their ability to transform a simple fitness session into a vibrant and fun social event. The fusion of live music, light shows and exercise creates a dynamic atmosphere that motivates and inspires participants. The opportunity to work out in such an exciting setting makes each session unique and memorable. What’s more, the emphasis on community and conviviality adds an enriching social dimension to the fitness experience, making Mon Q Club much more than just a place to work out.
In conclusion, the beauty industry is rapidly evolving, integrating aspects of physical and mental well-being to meet a holistic approach to “Take Care”. Our discoveries in Paris, such as Collagen Café, Yodi, Belleyme, and Mon Q Club, show how the concepts of beauty and well-being are merging to offer complete and enriching experiences.
The modern era of beauty is no longer limited to superficial aesthetic rituals. It now extends to practices in nutrition, mental health and physical regeneration. This holistic approach addresses the fundamental needs of Maslow’s pyramid, ranging from physiological needs to self-esteem and even personal fulfillment.
These four places illustrate the importance of taking care of ourselves in every dimension. Whether through nutrition, ecological innovation, detoxification or playful fitness, it is essential to devote time to oneself. Take Care” thus becomes a philosophy of life, integrating diversified practices for overall well-being.
đź’› For those of you staying in Paris this summer, here are two recommendations for keeping fit outdoors:
– Link to the first recommendation
– Link to the second recommendation
💛 Finally, for a cultural immersion, discover the Italian film “Sapore di Sale” from the 60s, perfect to accompany our summer song.
– Link to film
Appuntamento wishes you a wonderful summer filled with well-being and discovery.
In August, look out for our special Best Of newsletter, highlighting the year’s best moments! đź’Ś